Latest thinking.

Idea Generation

How to generate ideas and keep your teams thinking creatively in a constantly changing world.

Planning for spontaneity

The sometimes arduous task of marketing planning can seem to some a step that can be avoided. But if you want your business to thrive, this essential business planning process is an imperative.

Navigating the marketing maze

Marketing tends to wrap itself up in jargon and terminology that sometimes appears to deliberately confuse.

The Marketing Mix - 4 P's

What is the Marketing Mix? To put it simply, it is all about understanding the customer’s needs and delivering a profitable product or service

Word-of-Mouth Marketing: Take the control back

Word-of-mouth marketing is the oldest and most effective marketing technique to date.

Seeing the world through our mobile phones?

There was a world before the ‘check in’ button on social media. We all need to ‘switch off’ and simply enjoy the moment instead.

How to launch a seasonal marketing campaign

For most of us, the C word is banned until at least November. For businesses, however, Christmas needs to be considered right now to maximise the impact of any seasonally linked marketing campaign.

Why you should care about your employees' mental health

Taking responsibility for employees' mental wellbeing is something that every business should be considering, whether you employ 10 people or 10,000.

Facebook or LinkedIn - which is best for business?

There are so many social media sites out there, such as Facebook or LinkedIn, it can be a minefield for businesses to figure out which is best to use.

Myths of SEO

SEO is the way we increase traffic to a website by improving its rank in search engine results. How does it impact click through rates and drive business?

How to create an annual marketing plan

A goal without a plan is just a wish - works in business too!

The importance of marketing personas

Creating marketing or customer personas is an important step in understanding more about your customers and their needs.

Looking confident on camera when you hate being on film!

Are you camera shy? If you have a deep-rooted dislike of having your photograph taken then the chances are the thought of appearing in front of the camera for marketing purposes probably fills you with dread.

E-commerce: The rise and rise of social media

Gen Z's have entered the world of e-commerce, which for many brands is creating a necessary shift in their marketing strategies.

How to get people to read your blog

How to write engaging blog posts that people want to read