Making heat pumps fun.
The Thermly story.

The Brief

Thermly was a new business and a new concept. It needed an experienced brand and marketing team to develop its brand identity, create all marketing assets, develop and steer its consumer positioning and manage all communications to drive customer engagement and acquisition.

Approach

We became an extension of the Thermly team from the outset, working alongside and directly with the founders, web and product development teams, research and customer acquisition teams. In the first 6 months we:

• Helped the founders develop their mission, vision and values, which informed their internal HR processes and external hiring needs
• Developed a new brand identity, logo and strapline, underpinned by careful market positioning and a clear tone of voice
• Designed and help build a completely new website
• Created marketing, socials and event collateral to support a range of communications styes and deliverables
• Undertook an in-depth SEO, PPC and social media audit and subsequent strategy
• Created and managed a full content marketing plan which included articles, press materials, videos and imagery (both photography and illustrations)
• Devised regional launch strategies and associated media management

Alongside all of this, we put in place an in-depth customer UX research campaign to help direct the positioning of product communications for customers in a “distress” situation i.e. households in urgent need of boiler repairs. Our own research team undertook a series of focus groups, surveys, and interviews to explore how households respond to boiler breakdowns. We undertook messaging testing, analysed online search behaviour and from our results, which identified three customer groups, we created targeted ads and landing pages based on identified customer types with the aim of improving awareness and, importantly, engagement. Our findings were also submitted to DESNZ (The Department for Energy Security and Net Zero) to help support their net zero strategy

The result?

A fully formed brand from start to finish. We are now Thermly’s marcomms partner; supporting the team in delivering the best communications to reach a range of audiences around the UK.