Case Study - MovePlan

MovePlan is a global leader in workplace change and relocation management, with a presence spanning the US, UK, EMEA, and Asia-Pacific regions. As their operations and influence grew internationally, they needed a marketing partner that could evolve with them to support everything from digital presence to global communications.

What started as a small engagement focused on social media content evolved into a long-term strategic partnership. Over nearly a decade, we became MovePlan’s trusted marketing advisor, overseeing content creation, digital campaigns, SEO, PPC, design, partnerships and more.

The Brief

MovePlan initially sought support for their social media output, aiming to develop a consistent and engaging online presence. However, as the business expanded and evolved, so did its marketing needs.
Over the years, key challenges and objectives included:

A need for unified, global communications across regions
A requirement for ongoing support across all communications, as well as PPC and SEO capabilities
Outdated website requiring a refreshed design and new content
Desire to increase industry visibility through events, panels, and partnerships

MovePlan needed a proactive partner who could scale with them, support a wide range of marketing efforts, and understand the nuances of working in a global, service-based business.

Approach

Over the course of nearly ten years, the Marketing Harmony team embedded itself into MovePlan’s global operations, working collaboratively with team members in London, the US, Singapore, and Hong Kong. The approach was iterative, strategic - but deeply integrated.

1. Social media & content development

The relationship began with developing and scheduling content across LinkedIn and Twitter, creating visual assets and maintaining brand consistency. Over time, this expanded to include:

Digital content strategy and execution
Blog writing, article development and thought leadership content
SEO optimisation and keyword integration
Tone-of-voice alignment and brand messaging guidance

2. Website design & development

We supported in a complete redesign and rebuild of MovePlan’s website, from strategy to execution. This included:

Full content creation across all core pages
Planning and launching new sections like the People page
Design and imagery support in collaboration with development teams
Ensuring SEO best practices and improved user experience

3. Global Communication & Collaboration

With offices across multiple continents, MovePlan required marketing that could flex across time zones and cultural nuances. Our team provided:

Regional support for Managing Directors and leadership teams
Market-specific content for different geographies
Unified communication strategies to maintain brand consistency globally

4. Industry Engagement & Partnership Support

To elevate MovePlan’s position within the industry, we also:

Supported speaking engagements, presentations and panel discussions
Helped develop and manage industry partnership relationships
Created event materials and supported brand presence at conferences and webinars

Throughout, our team operated not as an external agency but as an extension of the MovePlan team, offering insight, creativity and strategic direction.

The result?

Over nearly a decade, our partnership with MovePlan has led to transformational outcomes:

A modern, dynamic website that reflects MovePlan’s expertise and global footprint
A cohesive, consistent brand identity across all communications
Enhanced SEO performance and digital visibility
Fully integrated, cross-regional marketing support aligned with local and global objectives
Elevated brand presence within the workplace transformation industry

Most importantly, the team became a trusted advisor and long-term partner, helping MovePlan navigate change, scale marketing efforts and consistently communicate their value to clients and partners around the world.

Visit MovePlan's website

MovePlan.