“We have found the whole team to be extremely skilled, consummately professional, and highly-responsive. We would not hesitate to recommend them.”
Tim Wood
Co-Founder
Achelous is on a mission to create and distribute clean energy to everyone who needs it. To achieve this mission, the company must raise funds and attract more partners and customers.
Achelous needed a marketing partner to create its marketing strategy, update is brand and launch a fresh new website.
The Brief
The company already had a solid offering, but its marketing communications did not reflect the innovative, strong product and services it provided, nor the business operations Achelous was already undertaking in its market and within local communities. It was prime time for a refresh - and that’s what we delivered.
Approach
A brand refresh, a new strapline and a new website was needed.
We also helped the founders develop their mission, vision and values, which helped inform many of the messages used throughout their communications, whether on the website, in investment decks, or on LinkedIn.
Finally, once the brand refresh was completed, we developed a fully integrated marketing strategy for the brand and the founder’s profile, to enable it to reach the right audience, with the right message, at the right time.
Our team worked closely with the cofounder to truly understand the business, the whys, wheres, whats, whos and whens. We worked in partnership to develop, design and build an entirely new website, along with all copy, recalibrating the brand marks and logo, as well as updating colour palettes and typography.
In addition, we worked within the parameters of Innovate UK’s requirements. This meant we delivered an extensive marketing strategy for launch into new markets and developed a strong content strategy to communicate Achelous' many project success stories.
The result?
A fresh new look, a fully optimised, easy-to-navigate website and a set of new brand and product logos and a mission and vision that really sets out what Achelous wants to - and is capable of - achieving.
“After a glowing recommendation from a trusted source, we engaged Marketing Harmony to update our branding and website, and could not be happier with the work they produced. We’ve previously struggled to find a company able to match eye-catching marketing with incredible visuals, but MH have been superb at both.”
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